The Store is committed to transparency, privacy, and the security of our customers’ data throughout the entire interaction process with our website. To better understand what information we collect and how we use, store, or delete it, we detail our Privacy Policy below.
Customer registration data is not disclosed to third parties, except when necessary for the delivery process, billing, or participation in promotions requested by customers. Your personal data is essential to ensure your order arrives safely at your address within the stipulated delivery time.
For what purposes do we use customers’ personal data?
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To deliver the products or services you have purchased
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To keep you informed about the status of your order
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To coordinate with partners for delivery or service provision
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To process exchanges
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To send communications about services and provide a better experience for the customer, making the Store even more relevant in your daily life
Customer Rights
The General Data Protection Law (LGPD) grants customers the right to request, at any time and upon formal request, information regarding the processing of their data.
To ensure the Privacy Policy is fully understood, it is important to clarify some key concepts:
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Customer: Any individual who purchases products or services in our physical stores, website, or app.
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Personal data: Any information related to a person that identifies them or, when used together with other information, identifies an individual. This also includes any information that makes it possible to contact or identify a person.
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Processing of personal data: Collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, filing, storage, deletion, evaluation, control, communication, transfer, dissemination, or extraction of personal data.
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Data subject: Any individual whose personal data is processed by the Store.
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Purpose: The reason for processing personal data.
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Necessity: The processing of personal data must be limited to the minimum necessary for the intended purpose.
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Consent: Clear and objective authorization given by the data subject for the processing of their personal data for a previously stated purpose. Consent may be revoked at any time, but revocation does not nullify processing already carried out.
1. Who does this Privacy Policy apply to?
It applies to all Store customers, including website, app, and physical store users, whose personal data is processed by us.
2. What type of personal information do we collect and use?
The Store collects and stores information you provide in various ways: when you provide identification for invoicing, request a product exchange, purchase goods or services, create an account and add information under “My Account,” place an order on our website, participate in our monthly draw, interact with Customer Service, or join surveys and marketing promotions.
Data that may be requested includes: full name, email address, ID, date of birth, gender, address, phone numbers, and credit card number.
We also collect information automatically whenever you interact with us, such as through cookies, clicks on ads or emails, and browsing behavior on our website.
When accessing our website via a mobile device, we may receive data about your location and device, which can be used to offer personalized content. Most mobile devices allow you to disable location services.
We may also collect data from public sources, credit bureaus, and data providers.
3. Why do we request your personal data?
Your data is required to:
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Deliver purchased products or contracted services
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Optimize your interaction with us
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Ensure the security of our website, app, and data processing
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Notify you about offers and advertise our services
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Comply with legal obligations
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Fulfill administrative and management purposes
Providing data allows us to:
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Deliver products or services purchased
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Process exchanges or returns
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Send updates on orders and service communications
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Coordinate with partners for service provision
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Offer services tailored to customer needs
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Improve the shopping experience
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Conduct market analysis and research
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Keep customers informed about products and services offered
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Deliver targeted online advertising
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Prevent and investigate illegal or prohibited activities
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Improve our website, products, and services
We use different legal bases depending on the purpose for collecting data. Retention periods vary accordingly.
3.1 Marketing Services
We may send free communications about offers, services, and products tailored to your profile and purchase history via email, SMS, or WhatsApp. You can unsubscribe at any time via “My Account.”
4. Who do we share your data with?
We share collected information only when necessary to:
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Provide services with partner companies
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Protect our interests in disputes
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Work with technology and operational service providers, such as payment processors and data storage services
5. International Data Transfers
Some services may require transferring your data to other countries. In such cases, we process the data according to LGPD and other applicable laws, using security measures and standard contractual clauses.
6. How long do we store personal information?
We store customer data according to the legal statute of limitations.
7. Data Subject Rights under LGPD
Customers may request:
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Confirmation of processing
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Access to data
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Rectification of incomplete or incorrect data
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Anonymization, blocking, or deletion of unnecessary or improperly processed data
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Data portability to another provider
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Deletion of data processed with consent
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Information on entities with which data has been shared
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Information on the possibility of denying consent and its consequences
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Revocation of consent
The Store has 15 days to respond to formal requests.
8. How to exercise your rights?
You can change notification preferences in “My Account” or unsubscribe from marketing emails via the link provided.
9. Can children purchase from the Store?
Yes, but purchases must be made by adults. If you are under 18, you must complete the purchase with a parent or guardian.
10. Cookies and Similar Technologies
We use cookies, pixels, and similar tools to:
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Track preferences for personalized ads
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Track items in your cart
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Conduct research to improve our services
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Prevent fraud and improve security
If you block cookies, some features may not work.
11. How to keep your personal information safe?
We use the best security protocols and recommend never sharing your login and password. Always log out after using public computers.
We do not request personal data via phone, WhatsApp, SMS, or email.
12. Important Privacy Policy Updates
If we make changes, we will notify you by email.
13. Contacting the Data Protection Officer
The DPO acts as a communication channel between the Store, customers, and the national authority. You can contact them via email.
24/7 Customer Service — we usually respond within a few hours.